Will you go to webinars? Here are some guidelines.
Here’s how it works, in a nutshell, to go to webinars to make money: You choose a date and topic for your webinar, promote it, give great information on the webinar and then promote a product at the end. It’s like one big informational sales letter. You begin by giving away a great deal of awesome info, and you close by offering them even more information and/or a service or membership they can use to implement what they’ve just learned.
Many affiliate markets go to webinars to promote a product or service. You may have a skill that others want to learn. Or you can interview an expert who has the skill (or information) people want to learn and then you go to webinars as a platform and share that information.
Steps to ensure your webinars generate income
1. Make the webinar an experience with good content.
1. Your webinar should be an experience giving good content and not just selling. There is so much I can say about this, but it might all boil down to the following: Do NOT be boring. As you put your webinar together, think about your customers and what they want to learn and experience. Make it interesting, exciting, full of good content, and fun. Plan to show major enthusiasm for your topic, and answer questions. Remember that they can leave the webinar any time they like, so make sure it’s worth staying for.
2. Provide great tools for your audience
2. Provide great tools and if you’re partnering or using affiliates, provide great blog posts and emails. Send emails so they can drive as much traffic as possible to your opt-in page and provide a good variety. You don’t want every affiliate sending out the same email, since they begin to look like spam. Instead, consider helping each affiliate to write a unique email tailored exclusively for their list.
3. Create a quality registration page
3. Spend time on your registration page and make sure it is good quality, This is the page you and your partners or affiliates will be sending traffic to, and it’s ‘do or die’. Prospects decide whether or not to sign up for your webinar based on what’s on the page, so spend a little time fine-tuning it to produce the most sign-ups possible.
4. Create slides for your webinar
4. In creating the slides for your webinar, try to have a new slide every minute or two with one or more important points on it. This keeps the webinar moving and interesting.
5. By yourself or with a partner
5. You can do the webinar by yourself or with a partner. The nice thing about having a partner is you can have a give-and-take of information, and add in bits that the other might overlook. Of course, whoever the expert is will do most of the talking, but the second person can ask questions and add a different dynamic to the call.
6. Time to promote your webinar
6. Promote the webinar but don’t begin promoting any more than a week in advance because frankly, people have short memories. As the webinar gets closer then promote it more often with increased urgency.
7. Send reminders & save your seat
7. Send reminders the day before the webinar is the time to send the first reminder, preferably in the early evening. On the morning of the webinar send the second reminder, and the third reminder 30 minutes before it begins. “Did you forget?” Is a great subject line for the last-minute email you send out. Also remind them that there are far more people signed up than there are open webinar slots (assuming this is true, which it usually is.) Suggest they get on the webinar early to ensure they get a “seat.”
8. Start on time
8. Start the webinar on time and don’t wait for stragglers, you’ll just irritate those who bothered to show up on time.
9. Some of your best stuff & over-deliver
9. Give some of your best stuff, over-deliver and seriously, you want to majorly over-deliver, because the more you give then the more your listeners will want to know. If you hold everything back then not only do you run out of things to talk about but your listeners also wonder if you know anything at all.
10. Inserting teasers
10. You want to tease about your product or service. Seriously, while you’re delivering great content you will also be inserting teasers here and there for the pitch that comes at the end. For example, you’re telling them how to do “a, b and c,” and of course they’ll need “d, e and f” which you don’t have time to cover here but you’ll give them a chance to learn all about it at the end of the presentation. Do something like this: Your webinar is on traffic, so you teach several basic methods on the call and allude to the many advanced techniques they can also use as soon as they know how to.
11. It’s about the audience and not about you
11. Remember, it’s not about you and that it’s about your audience. If your webinar system allows questions to be typed in (such as GoToWebinar) then the person who isn’t doing the talking can keep track of the questions and make sure they get answered. Here’s a great trick: Imagine you are a new listener hearing you for the first time. Think and ask yourself, what would I want to know? and What isn’t clear? or What questions might I have? Always keep your listeners in mind, and even periodically check in with them to see if they’re following what you’re teaching.
12. Make your offer deliciously irresistible
12. Make your offer deliciously irresistible and the entire webinar should flow nicely into the offer you’re making, and the offer itself should be as irresistible as possible. Pile on the benefits and make it clear what this will allow them to accomplish, and back it with a super strong guarantee. Place the URL of the order page on the screen and tell them exactly what will happen when they order.
13. Give a bonus to the first “x” number who grab your offer because this is a great way to get them off the fence and moving fast. Depending on the price point and the number of listeners you want to limit your special bonus to the first 10 to 50 people who sign up.
14. Wait to the end for questions will help maintain the pace
14. Stay on when your webinar portion is comple so you answer questions and give order updates. Remember, if one person has a question then there’s a good chance others have the same question. Plus you can be there in case they have a problem ordering. Now as the orders come in, update the listeners on how many of the bonuses are already gone. This provides proof that others are buying and they should as well. You might even close out the webinar by letting them know you’re confident the bonuses will sell out this evening.
15. Be sure to follow-up with an email
15. Follow-up and send an email thanking them for attending and reminding them of the URL to order if they haven’t already.
16. Post the replay
16. Post the replay online for a few days and inform all those who did not attend to listen to it before you take it down. The possibility of getting sales from a replay, for your customers who couldn’t attend or lost internet connection or a hundred other reasons, is very good.
It’s fairly common to make several thousand dollars from one webinar, depending of course on your offer and your listeners.
What if you don’t have a product to promote, then you’ve got a couple of options:
1. Choose an affiliate product and ask the product owner to do the webinar with you and splitting the profit between the two of you. Half the money may be better than little or no money.
2. Make your product a series of teaching webinars and sell them too. These are additional webinars that they pay to attend to learn the rest of what it is you’re teaching. Record them and get transcriptions, and now you’ve got a product you can sell on future webinars.
In my opinion, I go to webinars as a great tool to teach and to sell but the real question is, are webinars for you?… If so then these tips will help you get started on the right track!
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