Why don’t your customers recommend you to their friends? It’s not because they don’t like you if they didn’t like you or your products, they wouldn’t be buying from you.
Nor is it because they don’t have time, we all naturally recommend things we like to friends.
The reason they don’t recommend you is that you don’t make it easy for them. Here are 7 ways to not only make it easy but to also remind them in a very nice, non-pushy way.
Remind them that you really would like a little word of mouth now and then with these ideas.
Ask them to write a review for your product or service.
1. Encourage them to write online reviews. Whatever your product or service, if you believe in it then ask your customers to rate it for you.
Give them a 1 to 5-star option on one or several aspects of your product, and give them a place to write their comments.
Use an “old-school” technique to stand apart from others.
2. Remember those “refer a friend” scripts? You used to see those buttons everywhere.
Now that they aren’t as popular as they once were, it’s the perfect time to add them to your website. Remember, doing the opposite of what others are doing is quite often the way to stand apart and get ahead.
Asking them to share your blog link with their email list.
3. “Share with a friend.” There are other options besides “refer a friend.”
For example, you can let them share the content of your blog post or article with their email list. By simply clicking a button and attaching it, then choosing the email addresses they want it sent to.
Better still, simply having this link will often remind people to send it to their friends, and they’ll copy and paste the content into an email.
Along the same line, share the link with your social media.
4. Use your “Tweet This,” “Like This,” and “PlusOne” buttons. Then ASK them to share it.
You can double your tweets and likes simply by asking.
Sharing the credit is another great idea like Flip.
5. Depending on your service, you might be able to “share the credit.” For example, the Flip digital video cameras have an option at the end of the video editing process where the user can “share the credit” with Flip. They check the box, and a small screen appears at the end of the movie saying it was created with a Flip Camera. If you can incorporate something like this into your product or service, by all means do so.
6. Do you have raving fans? Then create a button for their websites and Facebook pages that lets them share their enthusiasm for your product or service.
7. Make a special offer. For example, if you offer a monthly service, give each customer a free month of service for each paying customer they refer.
If you have a blog you might want to consider allowing others to post on it. Here’s why:
Guest Bloggers provide great new content.
1. Guest bloggers create content for you, meaning you either a) don’t have to create as much content or b) you can have even more content on your blog without the extra work.
Guest bloggers share their expertise.
2. Guest bloggers know things you don’t. You’ve got your expertise and they’ve got theirs, and while you could take the time to master what they already know, it’s far easier to simply let them write about it.
Bonus: You look just as smart whether you write it yourself or get a guest blogger to do it for you.
Guest bloggers share a fresh and new perspective.
3. Guest bloggers see things differently. Let’s face it, reading everything from the same perspective can get tiresome. Allow your readers to see different perspectives and it will keep your blog relevant and interesting.
Guest bloggers tell their people about your blog.
4. Guest bloggers bring friends. They tell their followers about their guest posts, bringing fresh traffic to your blog.
Diversity is a big key to success in every field. Don’t always “go it alone”. Invite others into your fold. Then sit back and watch in appreciation as your business and influence grows.
Take a moment and check out these blog posts too.
It’s time to take the next action step and get your very own money-making website!
Have no doubt, email marketing is still a huge powerhouse and offers perhaps the very best return on your time. So how can your emails have an even greater impact with your readers?
Here are 5 tips for strengthening and adding power to content you create.
Shorter is better but there’s also such a thing as TOO short.
But you don’t want to make it too short either. Shorter sentences are more likely to be read than longer ones.
And shorter emails are more likely to be read all the way through than 3,000-word behemoths. Do you know those emails that have one sentence designed to make you curious enough to click the link?
You may be tempted and think it would be clever to copy those one-sentence emails, but don’t do it. Testing has shown that they don’t convert as well on the backend.
Prepping the reader to prepare them to buy.
Your emails should prep the reader for what they’re about to see and they will be more responsive. By that we mean, you may get just as many clicks.
Possibly more clicks than you would have had if you hadn’t taken the time to explain the product or service. Explain to your email reader where they are going and why they should go, they might even click your link.
But because you did not prepare them, you won’t get as many sales once they land on the page you sent them to.
The trick is to tell them, or in fact, EDUCATE them just enough. Get their curiosity piqued to make them want very much to go to the page you’re sending them to.
This way they’re primed to learn more about the topic and quite possibly make the purchase. Think of it as warming up your prospect before sending them off to the sales page.
Being timely with current tecniques is a key.
Open your email with the latest news in your niche and then tie it into your offer and you’ve got a winner. If you can’t find a way to tie the two together then don’t.
There’s no reason why you can’t update them on both the latest news and your latest offer. Just be sure you lead with the news and marketing tecnicudfgjes.
Keeping your reader informed is more important than making a sale, or at least that’s the way you should come across if you want your readers to continue opening your newsletters.
Be a problem solver.
Regardless of whether or not you’re making an offer in your email, if you can show them how to solve a problem, you’re golden. Tell them about the solution you use and how they can use the same idea to fix their own problem.
If you are promoting a product, begin with the problem it solves, and then explain why this particular solution holds an edge over the others.
Get them hooked, then link them over.
A wonderful use of newsletters is to get your reader hooked into a story, and then at a key moment continue the story on your blog. This will get a vast majority of your readers clicking that link to find out what happens next in the story.
(Be sure you put the entire story on your blog for those that land there without reading your newsletter.)
Be funny, or at the very least have fun.
You receive two emails: One from your very serious uncle, the other from your cousin the comedian.
Which do you open first? Obviously, we all enjoy having fun, and if the writer had fun writing the newsletter to us, you know it’s going to be enjoyable to read. That’s why if you’re able to use humor, it’s like icing on the cake.
A product’s name can often make the difference between a best-seller, and a total dud. Here are 7 quick tips for naming your new product that tilts the odds of success in the marketplace in your favor.
Make it memorable with a title that creates a visual picture.
Can you, or someone, recall the name of your product 30 minutes after hearing it? If not, you might be picking a name that’s too generic.
Creating a name with something that paints a visual picture works best. You want the name to get caught in their thoughts as quickly as you can.
Make it meaningful by telling what the product does.
Can someone look at the name and have a good idea of what the product does? If so, you might have a winner.
It may sound simple to name a product for its purpose but it is very effective and memorable.
Be open and use a couple of simple rules to test a name.
Just because you don’t immediately love a name doesn’t mean it isn’t the right one. Take some time, maybe a few days or even weeks, and use the prospective name repeatedly.
Say it out loud yourself and hear how it sounds.
Is it a name that people like to say out loud? If so, that can only help your viral marketing. Saying the name out loud yourself and what you go through. Are you tripping over your own tongue or does it sound like silliness and make you giggle?
Check the name’s history for prior or current usage.
You might think you’ve got the perfect product name, but a few years ago a scam company used the same name for their product and then took the money and ran. Do a thorough search to find out who else is using the name and what type of products it’s being used on (or was used on in the past).
Break rules to set yourself apart from other options.
If competing products tend to have similar names, you can choose something that totally sets you apart from the crowd.
Make a long list of possibilities and then narrow it down.
You don’t want to make a shortlist and stop on the 5th name you think of and write it down. Make a list of a hundred or more names and then narrow it down.
Sometimes the best name is the one you think of after you’ve made your list of 100 and you’re in the shower, thinking about something else. And the longer the list, the more confident you’ll be when you make your final selection.
Now that you know some guidelines for naming your product, go out there and create a new one so you can bring it to market and experience the power of these tips yourself.
Let’s talk briefly about your future and a blogging website.
Have you been reading my blog posts and wanting to get started with your own website that makes money online? You want to start but you’re just not sure what to do next.
Let me ask if you keep doing the next 5 years what you have done for the past 5 years, what will your life look like? I can tell you that it is a very good probability that it will be worse than your present situation.
I say worse because of forces that are out of your control. Specifically, I’m speaking about the economy and inflation, and even though you are working you fall further behind every year.
So I ask you to consider doing something to change your financial future for the better and get started. If you are brand new to the idea of starting your own website you can start and proceed step-by-step.
With great customer support and step-by-step guidance, you can get your very own money-making website built for you for FREE.
Which would you rather do, spend two hours thinking of a great blog post idea? And researching that idea, writing the post, and finally editing the post? or dashing off a video post in less than half the time?
It’s so tempting to overuse videos on your blog post.
Heck, let’s be honest: If you’ve got a good idea and the ideas are flowing, you can dash off a video post pretty quickly. Actually, almost in the same amount of time it takes to make the recording.
Now post it to your blog, and you’re done.
No wonder so many bloggers are turning to video. Here’s the problem though, video is not the holy grail of blogging.
In fact, if taken too far it can actually lead to the downfall of your blog. (notice the crickets chirping, the tumbleweeds, err, tumbling, etc.)
Here are five tips for using video on your blog without totally alienating your readers or camouflaging yourself from search engines. Or more specifically, five reasons NOT to use video exclusively.
Video is no substitute for the written word (sorry!)
Users don’t just want video. Visitors want a clear idea of what they’re about to see before they hit that play button.
Not to mention the fact that many of your viewers aren’t at their computer, they’re mobile users who may or may not have a speedy connection. If they can at least read your story and then decide if your video is worth downloading, you have a better shot at capturing and holding their attention.
Obvious solution? Incorporate video and writing into your blog post, not just video.
The search engines don’t know what you’re talking about.
The day has not yet arrived that search engines can figure out the words spoken in your video. Thus, if you have video only, or video and poor content from an SEO standpoint, then you might as well have donned a cloak of invisibility as far as the search engines are concerned.
Instead, you want to couple good writing that incorporates your SEO terms with your video. The two paired together make a smashing team and work hand-in-hand to make your blog post even better.
Okay, if you’re breaking a story in front of a burning building, you’re going to use your cell phone to take the video because that’s what you happened to have handy at the time. But if you’re in your office doing “how-to” kinds of videos, PLEASE invest in an inexpensive HD camcorder.
Please, invest in some equipment, your viewers will thank you.
Also, ad-libbing is something few people can get by with. Before you begin recording, make an outline of all your major points and post it right next to the camera so you don’t get lost and you don’t forget anything.
Notice I said outline because writing it out word for word and then READING it is a big (HUGE!) no-no. And it will make your audience fall asleep faster than two blinks of the eye.
Please be aware of camera positioning. I recently saw a video on a major marketing website that was positioned on a coffee table and afforded a perfect crotch shot for the entire duration. Ewww.
One last thing I need to mention, forget the umms, errrs, and ahhhs. If you need to pause for a second to think of a word, then just PAUSE.
You do not need to fill in every second with sound, especially when that sound (um, er, ah) makes you sound like a bonafide rank amateur.
Hiding your content underneath your videos is not cool.
Look, you want people to spend as much time as possible on your page, right? Then begin your post with written content and place your video within the content and not ahead of it.
Your headline and lead-in should capture their attention enough to get them reading, and within the first 2-4 paragraphs you can reference the video. If they’re engaged, odds are they’ll read the rest of your post and then watch the video.
On the other hand, if the video appears first, then they will either watch the video and leave (because they’ve seen the video, why read your content?) Or they’ll just leave because they don’t want to watch a video without first having a clue why they should bother.
Don’t overuse video
Think of your video as an hors d’oeuvre or side dish, not the main course. Videos should be short, under 2 minutes whenever possible, and certainly under 5 minutes unless your content is drop-dead riveting.
Bottom line: Video is an excellent supplement to your blog, but it shouldn’t be the only thing on there. Provide plenty of SEO-friendly content that grabs readers’ attention and you’ll keep visitors on your website longer and visiting more frequently, as well.
There are only 5 ways to increase the profits you’re earning in your online business. Every method you might think of falls into one of these five categories.
And at least one of these methods can put more money in your pocket within the next week, can you guess which one(s)?
Get more traffic to your offer
Increase the profit you’re making on each sale
Sell more stuff to your current customers
Cut your expenses
Make more sales
If you do all five, obviously you’ll see more money. But some of these take more effort than others, so let’s review them one by one:
Get more traffic to your offer
This is much easier said than done. You can tweak your SEO to rank higher, you can solicit joint ventures and recruit affiliates, you can hit social media, and even buy traffic.
While all of these can be good, none of them tend to be quick or easy.
Increase the profit you’re making on each sale
You might do this by increasing the price of your products. Then again, increasing your prices might decrease your sales, so study the market before you do this.
If you’re providing a service rather than a product, it’s entirely possible you might earn more by charging more, since you can focus on gathering a few big (ie: well-paying) clients rather than servicing a lot of low-paying clients.
Sell more stuff to your current customers
This can be a really simple thing to do and it’s one of two that I recommend you work on this week. If you don’t have a one-time offer, get one. Even if it’s not your product. Buy resale rights or strike a deal with another product owner.
Next, place links to offers on your download page and inside your products. Your download page is the first thing a customer sees after making a purchase, meaning they are still in a buying frame of mind and this is the perfect time to offer them something different but related. And the inside of your products is a great place to make recommendations for appropriate products and services.
Unless you have significant expenses, to begin with, this won’t give you much return on your time. For example, if you switch hosting to a company that’s $3 cheaper a month, how much are you really saving?
You’ll have to switch everything over, and if you’re happy with the service you have now you’re potentially switching to a less reliable service. Use caution with this one.
Make more sales
This might be the easiest of all, as well as the fastest to employ. You’re going to tweak your sales copy and even your sales process to increase your conversion rate.
Think about this: You don’t have to drive any more traffic or even offer any more products to make more money with this. You simply need to increase the number of people who say yes.
Let’s say that right now your product sells for $47, it’s converting at 3%, and you’re getting 3,000 unique visitors to your sales page each month. If you increase your conversion rate by just 1%, you’ll make another $1,410 per month.
Best of all, you only need to tweak and test and improve once to reap these added sales for as long as you’ve got traffic going to that sales page.
Just a side note: What you’re about to discover here can also be used to help others squeeze more profits out of their online businesses as well. In fact, how to double profits in your existing business will show you how you could build an entire business.
The fact is that you could build an entire business out of making other people’s businesses more profitable using these simple methods.
Maximizing the earnings of existing products and earnings.
Before you create new products and new profit streams, it makes good sense to maximize the earnings in your existing business. To show you how this might be done, I’m going to use a membership site as an example.
I love memberships because of the continuity of payments you receive. After all, why get paid just once on a sale if you can get paid every month for several months or longer, right?
Let’s say you (or your client) have a membership site. Naturally, the first thing you want to look at is increasing your conversions.
Fine-tune each step your prospects take in your funnel.
First, you work on increasing conversions on your squeeze page to get as many new (free) subscribers as possible. The more subscribers/prospects you have, the more of these you can turn into PAID subscribers.
Next, you’ll want to work on increasing conversions on your immediate upsell to the paid membership. Then you’ll want to work on increasing conversions with your autoresponder sequence as you follow up with prospects who haven’t yet subscribed to the paid membership.
The odds are you already know all about this. In fact, you’ve probably read numerous articles that tell you the exact same thing.
The problem is, this is the point where those articles STOP, and also the point we will jump off from. Now that you’ve maximized conversions on your funnel, what else can you do to increase revenue?
Try these methods to double your earnings.
In fact, what can you do to DOUBLE the revenue you receive from paid subscriptions? You can choose from several methods, ALL of which I highly recommend you implement.
First, offer your current paid subscribers a yearly payment option. For example, if your membership is $25 per month, you might offer an annual membership for $175.
This is a great deal since it saves your subscribers $125. Here is the typical logical question that follows that idea.
“But won’t I be LOSING money if I do this?”
How many months do your subscribers stay with you?
That is a really GREAT question. Your first step in deciding how much an annual membership cost is to find out how long your average subscribers stay with you.
In this example, if the average subscriber keeps their paid subscription for 5 months (5 x $25 = $125) then you are making an extra $50. If your average subscriber stays for 3 months, then you are making an extra $100.
You get to choose the amount but make it less than a 12-month total.
You’ve got to know how many months your subscribers stay with you and then multiply that number times the monthly subscription rate. So now you charge an annual fee higher than that number but lower than 12 times the monthly rate.
If this is a confusing thought process for you? It’s simple math, if you take a moment and read the previous paragraph again and you’ll catch on.
Another example that is a little higher value:
You charge $40 per month for your membership. Your average subscriber stays with you for 6 months (that’s really good at this price point, btw.) That’s $240 that you are currently making on the average subscriber.
You offer an annual membership for $320, which is $160 off of the normal rate. Your subscribers save $160, and you make an additional $80.
Your numbers will vary, but you get the idea. Adding this option can potentially bring in a very nice chunk of money very quickly.
Now you can apply an urgency to purchase or lose the deal.
You might want to offer the annual rate for one week only, so that subscribers don’t procrastinate. Here’s a hot tip, be sure to give new subscribers this option, too.
New subscribers are generally the most excited, and thus the easiest to convert to an annual membership.
Time to profit from your prime real estate in a couple of ways.
Second, you’ve got some prime real estate on your member’s page that’s most likely not being used right now. Choose some hot affiliate offers your members are bound to like and add those to your member page.
You can do it in the form of banners or ‘personal recommendations.’ Switch these out every so often.
This isn’t likely going to be a huge source of revenue but guaranteed, you will get some sales from this page.
An alternative is selling paid advertising on your member’s page. Basically, you are doing the same as before, except the banners or ads go to someone else’s offer instead of your affiliate links.
You’ll find that fellow marketers would LOVE to offer something free to your members in exchange for their email addresses. And they will pay you nicely for the chance to get their offer on your member’s page for a month or two, or longer.
This is a simple and brilliant idea for your membership.
Third, create an entirely new page in your member’s area, and call it “Member Benefits.” Be sure to use that exact name!
We’ve tested other names like Member’s Discounts and so forth, and “Member Benefits” out-pulled everything else we tested. On this page, you’re going to place discount offers that you’ve negotiated with other marketers.
These might be discounts on products, free courses and books, free consultations, free coaching sessions and so forth. Everything on this page benefits you.
The courses and products with discounts earn you affiliate commissions. The free items cookie you in for commissions on anything purchased in the future, and so forth.
You might think this sounds like a lot of promotion, but we’ve found that almost no one complains. After all, what member is going to complain that you’ve found them a discount or something valuable for free?
Occasionally someone will quip about banners, but it’s rare and nothing to worry about, as long as you don’t go crazy overboard with advertising.
Best of all, if you implement all three methods above, you’ll see a big cash boost from day one. Your results will vary so be patient and keep making improvements.
Maybe you are asking, “but what if I don’t have a membership site? You do have a download page, correct? This is an option where you can place ads for products there.
You can also bundle products and offer a discount. If you create products on a very regular basis, you can sell ‘memberships’ to all of your forthcoming products for a certain period of time.
And you can create a ‘Subscriber Benefits’ for your email subscribers. Add to the page every week, and also send out a weekly reminder email.
Let them know there are new goodies to go collect, goodies that are available for a short time only.
That last few sentences may have slipped by your attention almost undetected, so I’m going to recommend you read it again.
You can greatly increase profits with a “Subscriber Benefits” page.
I hear from so many marketers that they have trouble monetizing their lists. But if they would simply create a ‘Subscriber Benefits’ page and keep it filled with interesting things that result in commissions and send their readers there each week to collect those benefits, they could earn a six-figure income from this one technique alone.
Bottom line: Take a good look at your current products, funnels, and business. Get creative and find ways to squeeze more money out of what you’re already doing.
It’s entirely possible to double your income without creating any new products or businesses. Until you do, you’re probably leaving thousands of dollars on the table that could be yours.
How to Inject Your Ideas into a Breaking News Story And Generate Tons of Media Coverage
There’s a book out with the above title, and I highly recommend you grab a copy. It’s only available as a digital download and it’s less than 6 bucks at Amazon.
I’ll try to summarize here in my own words, but this is no substitute for getting the book, reading it and above all using it to generate free publicity for you and your business.
News breaks every second of every day, providing you with literally endless opportunities to get your business free publicity. And I don’t have to tell you that publicity is worth far, far more than advertising, and yet it costs you NOTHING.
If you’re in the U.S., does the Donald Trump presidential campaign ring any bells for you?
Look at it from a reporter’s point of view – they already have the who, what, when and where – what they need is the “why,” and that’s where you come in. Journalists need original content, and they need it fast. And if you play your cards right, you can be as high as the second paragraph of that breaking news story. Just think of what that can mean in terms of free exposure!
What is essential is SPEED. You’ve got to hit when the story is hot to have a shot at getting the publicity. Wait even a day and it may be too late.
Always use your good judgment. Your business is NOT a great fit for the majority of news stories, so be careful and only go with those that you can honestly, truly relate to your business.
Now then, how do you find news to “jack?” Keep your eyes and ears open, because you never know when the perfect story is going to slap you across the face. Monitor keywords, phrases and trending word clouds. Track journalists in your field and monitor media outlets. And perhaps the best tip of all – follow Twitter hashtags, since this will often be the very first reporting of any story.
When you hear of a story that’s a good fit for your business, immediately formulate your strategy. This is happening in real time and so you’ve got to act in real time, as in NOW and not tomorrow. Speed is crucial to your success in hijacking the news.
Ask yourself – how are you and / or your business related to the breaking news? What’s your angle or hook? Why should the media care?
When you’ve got your take on what’s happening – or your angle or hook – here are possible moves you can make next:
Blog about your take on the news
Tweet it using an established hashtag (this is not the time to start a new hashtag)
Send a real-time media alert (press release)
Talk about it in a speech, or make a video and post it online
Hold a live or a virtual news conference
Directly contact individual journalists who might be interested
Now if you’re thinking this article is just the tip of what you need to know, you’re right. It’s enough to get you started, but by all means grab the book so you can fill in the blanks.
And think about this: Linking yourself to one news story can result in hundreds of thousands of dollars of free publicity, creating a boon for your business and perhaps even making you a mini-celebrity in the process.
When we are on the subject of talking/ writing, you want to be yourself but don’t talk about yourself. We have studied the effects of that and the data is in.
Pay attention and get more re-tweets.
If you want people to pay attention to you online, you need to do the following things:
Be your original self and don’t be ordinary, be unusual. Be different.
You don’t want to talk about yourself much. They need some information about you and things you have been a success (or failed) at, but only short highlights.
Turn your attention to your people and what they want and have been successful at.
Time to use uncommon words and phrasing.
So here’s what we know: Tweets with uncommon words and phrasing get retweeted 4 to 5 times as much as common tweets. This means if you sound like everyone else and use the same words as everyone else, your message will get lost in the crowd of clones.
You can have an original style and still be professional.
The more original your style, the more likely people are to pay attention to your content and forward it. (also remember your content, but we don’t have data on that.)
Being original helps you stand out and it makes good sense. After all, if you’re saying the same things everyone else is saying, why would anyone retweet your stuff?
So do I say things like ” cowabunga” “dude” and “that’s radical man” so I attract attention? Yes, maybe if it is part of your personality but it also has to be balanced with professionalism too.
Here is a short example: you put together a successful offer and you are writing about it in an email to encourage your people. “I put this offer together like this and added this and COWABUNGA I got a bunch of sales” and you can too.
Yes, I know that is a silly example but I hope you get the idea. I hope you’re “getting down like Donkey Kong”.
Now then, if you want more followers on Twitter, don’t talk about yourself so much. There’s a direct correlation between referencing yourself less and having higher follower counts.
Not to mention the fact that your tweets are twice as likely to be retweeted if they’re not talking about you. You do want your tweet to be re-tweeted, right?
Be yourself and add some style to your writing.
Bottom line? You want to Be yourself, but just don’t talk about yourself.
Then you can be a ‘radical dude, or dudette,’ too. High Five!
Fasten your seatbelts as I am to show you 12.5 PLR tips from the pros and we will propel you toward your dream income. Believe it or not, in online marketing, the pros (and we’re defining “pro” as six figures of annual income) use PLR all the time.
Pros use these and now let me show you 12.5 PLR tips from the pros, they just don’t advertise it.
Private Label Rights (PLR) is content you can use as your own. You can use it just as it is or modify it.
And you get to claim authorship hence, the name ‘private’ label rights.
You’re already familiar with the “bad,” and that refers to the quality of some PLR. Obviously, it pays to buy well-researched, well-written PLR products.
If you have to completely re-write the content, then you might as well have created it from scratch. Now the good news is, most PLRs these days are of higher quality than what we saw in the past.
Check for guarantees and refund policy on PLRs.
We can thank low sales of lousy PLR for this. Makers of PLR want to make sales, and they realize that the junk just wasn’t selling well, or worse yet, it sold well and then refunded like crazy.
This brings up a good point, always check to see if there is a guarantee on PLR before you buy it. Should the quality turns out to be lousy, you should be able to get a refund.
What if there is no guarantee, then ask to see a sample before you purchase. If it’s good quality, they won’t mind showing you a few pages.
Now then, you already know you can repurpose PLR almost any way you want (check your license). But what are some specific ideas for using PLR to grow your business and make money without a lot of hassle?
1: Create a PLR Folder Immediately.
Designate a special place, such as a folder or even an external drive, to hold all of your PLR. This way, when you need content in a hurry, you know exactly where to find it.
This tip alone has saved me countless times and kept me from wasting my PLR.
Before I had a PLR folder, I would buy PLR, forget about it for a few days or weeks. Then when I wanted to use it, I would spend time hunting for it.
Or I would completely forget about it until months later when I would run across it and wonder what it was. It also eliminates confusion and a possible lawsuit.
Let’s say you buy PLR and you buy products to use yourself and you get confused and accidentally use a product as your own. You’re thinking it’s PLR when it’s not and you could get a very nasty cease and desist letter or possibly even a lawsuit.
Bottom line: Keep ALL of your PLR in its own folder or drive.
2: Take Inventory, Sort, and Use
When you get a PLR package, take stock of what’s inside, and sort it. Decide how you will use each package or each piece inside a package.
You are basically sorting your PLR into the following groups:
A: Premium
This is the PLR you’re going to sell. For example, you might sell an ebook as an initial offer, and the audio version as an upsell.
B: Lead Generation
As the name implies, this is content you use to generate leads. For example, you have an article on traffic generation on your blog.
Alongside that article, you place an offer for a free ebook on your best traffic generation tips in exchange for their email address. This lead magnet/freebie/free report is actually created from PLR, saving you time.
Imagine if you make a custom lead magnet for each blog post or article you place on your site. If they’re made from PLR, it won’t take you much time.
What’s the benefit of having all these different offers? Higher conversion rates.
If you offer every visitor the exact same lead magnet for joining your list, only those interested in that one particular topic will join your list. But if you offer a wide variety of lead magnets, each one tailored to the blog post the visitor is reading, your email sign-up rate will improve dramatically.
You’re no longer offering “one size fits all”. Instead, you’re custom tailoring your lead magnets to your readers, based on their interests.
Obviously, if you did all of this by hand, it would take a great deal of time. But if you make your lead magnets from PLR, it won’t take much time at all and you’ll grow your email list that much faster.
C: Web Content
To get your name out there, you need to publish daily on Facebook, Instagram, your blog, Youtube, and so forth. This is a lot of content to create.
But if you can use PLR for at least some of it, you’ll save a great deal of time and effort.
D: Bonuses
If you’re selling products, your own products, or affiliate products, you might use PLR to create bonuses to make more sales.
And if you’re a coach, you might offer products made from PLR as bonuses or auxiliary material to your coaching services.
3: Add Pictures
This is so easy, yet most marketers never think to do it. Let’s say you purchase a license to a 5,000 word ebook. It might be about 25-30 pages long, give or take.
Let’s say you add one or two pictures per page, you’ve likely doubled the size of your book. But more than that, you’ve made it into a much more entertaining read.
Assuming you chose your pictures carefully to go with the accompanying text, readers are now much more likely to read the entire book. The pictures help to move them from one page to the next plus each page has far less text, making it an easier read.
Yes, I know it’s the same amount of words. But breaking the content up with great pictures or graphics really does make it more interesting and fun for the consumer.
Customers will want your information and use it.
Why is this important? You want your prospects and customers to CONSUME your information. When they actually USE it, three things happen:
First, they remember you and make it much more likely that they will buy from you again in the future.
Second, they learn from the information, enabling them to put what they’ve learned to use and make a difference in their lives. This makes it (again) more likely they will continue to be your customer in the future.
Here’s big number three, they are less likely to ask for a refund. Because they are enjoying your content MORE and actually USING it and hopefully benefiting from it, they are less likely to ask for a refund.
And you get all of these benefits simply from adding some well-chosen pictures.
4: Record the Information
If you’ve purchased rights to written content, consider making an audio recording of the content. This way you can offer the audio version as a product upsell.
Some people like to read, but others like to listen to things as they drive to and from work, exercise, and so forth. By offering an audio version, you’re making your customers happy and making more money, too.
You can record this audio version yourself or hire someone to make the recording for you. Of course, if your PLR comes with an audio version already, it is perfectly fine to offer that version as your upsell.
Some marketers think they have to rerecord it in their own voice, but that’s not true. Your customers generally won’t care that it’s not you doing the recording.
If you’re worried about it, tell them that a friend recorded for you, or that you hired a professional to do the audio.
5: Blog Posting with Far Less Work
You can use PLR to add new posts to your blog but ideally, you’d write your own posts. But if you don’t have the time, it’s far better to use PLR than to have a blog that looks dead.
Here’s a tip for using PLR in your blogs: Add your own introduction to each blog post, to make it more your own. While it might have taken you 1 to 3 hours to research and write a blog post from scratch, simply writing your own introduction will likely take just a few minutes.
At a loss for what to write in your intro? Simply tell your own personal (and related) story that introduces the post.
Everyone loves a good story, and people are much more likely to read your post if it begins with an engaging tale. Also, you can schedule your blog posts ahead of time, scheduling them to appear each day or each week.
In fact, your virtual assistant can do this for you.
6: Add Modules Within Larger Training Courses
Are you building higher ticket courses, live events, and so forth? Or do you do coaching?
You might want to use PLR to build certain chapters, modules, or aspects of your course. For example, if you have 10 modules in your course, some of those modules might be done with PLR.
A friend of mine is creating a course as I write this. One of his modules is on how to use AdWords, but he’s not an AdWords expert.
So, what he did was search for the best and most up-to-date PLR course available that covered AdWords, and he bought the rights to give it to his students.
And he didn’t even pass it off as his own. Instead, he’s telling his students that he’s not an expert, which is why he bought the rights for them to be able to have the course.
Brilliant! I think his students are going to love this since it’s a much more thorough training than he could give on the topic.
7: Creating and Updating Membership Sites
Would you like to make a sale once and get paid over and over again? Start a membership site, and then keep your members happy with plenty of valuable, usable content.
The problem with this model, of course, is the continual need for more content. But if you’re using high-quality PLR, the problem practically takes care of itself.
You can even schedule content ahead of time and let it drip feed on a daily or weekly basis.
8: Establish Trust with Easy Videos
You’ve heard that people do business with people they know, like, and trust. But how do you establish trust with your subscribers?
One way is to create short, simple videos they can watch online. Take a PLR article that contains some great info for example, “3 easy ways to do ___”
Extract some bullet points or phrases from the article and make them into a slide deck. Make a video reading the article and showing the appropriate slides as you go through it.
For example, your slides might be: Title, Tip #1, Tip #2, Tip #3, Conclusion
Talk your way through your slides.
When you’re introducing the article, you show the “title” slide. When you’re talking about the first tip, you show that slide and so forth.
Once you’ve done this, create a short introductory type of video using your smartphone for “personal branding.” Simply introduce what the video is about and the benefit the viewer gets from watching.
Add this intro to the beginning of your video.
Why go to the trouble of doing all this? Because then people get to SEE you.
They get to HEAR you. And you’re delivering great content, content they can USE to get a RESULT.
If you do this correctly, they’re thinking, “If this is what s/he gives away for FREE, what’s in their paid products?
They must be fantastic!”
Make yourself stand out from the rest.
They’re also getting to know you, at least a little bit. And you become memorable to them.
Imagine 10 different marketers vying for the attention of the same customers through email.
ONE of those 10 marketers shows up in videos a couple of times a week with really helpful information. The subscribers get to see and hear this person.
The other 9 just send emails.
Becoming the trusted authority and your emails get opened most often.
Who becomes the memorable, trusted authority? The one making and sharing the videos, of course.
And whose emails get opened and read the most often? Again, the one who’s making the videos.
You can publish these videos on your blog, Youtube, Facebook, Instagram and so forth. People are going to associate your name and face with this great information, yet it only took you a few minutes to do this, thanks to using PLR.
Building trust with quality products.
This builds trust with prospects, regardless of whether you are selling products or services. For example, imagine if you’re selling coaching. Maybe this coaching costs $200 a month, or maybe it costs $2,000 a month. In either case, you need to establish trust before you can make the sale.
So, here’s Mary, and Mary doesn’t know you at all. When you try to sell her on your $2,000 coaching, do you think Mary will jump at the chance to give you her money? Not likely.
But what if Mary had seen a couple dozen of your videos? What if something on 3 or 4 of those videos really struck her and stuck with her – things she could apply in her life?
You get on an introductory call with her, and she says, “I feel like I already know you, because I’ve watched so many of your videos.”
Do you think you can sell some coaching to Mary now? You bet you can.
9: Create Authority Posts
Most blog posts tend to be fairly short, such as “3 Tips to Accomplish XYZ.”
But sometimes, you find a blog post that is so in-depth and comprehensive, it takes you by surprise and makes you wonder how it can even be free. That’s what you’re going for here, by creating an authority blog post.
Typically, writing an authority post can take days of research, writing, and editing. But if you use PLR, you can do it in less than an hour. Here’s how:
Start with a core theme that includes multiple topics, and use PLR articles or ebooks to cover the content.
For example, if your core theme is how to drive traffic, then you might gather together every piece of PLR you can find on all the various methods of driving traffic and consolidate it into one big post.
Then create multiple content formats – adding audio and even video. Try to cover every facet of your topic.
If you’re using articles, you’ll need to write transitions and do some light editing to make it all flow into one big blog post.
Or you can simply have your authority post divided into sections, with each section being another facet of your main topic, and also another PLR article.
10: Make Your Subscribers Intensely Loyal
Imagine if your subscribers are LOOKING for YOUR emails – and if they don’t receive an email, or they fall off your list, they are emailing YOU to get back on your list.
Here’s how to do it:
Create a page each week where you give away something for free. It needs to be directly related to your niche, of course. And it needs to have some value. It could be a tip sheet, some insider information, a PDF, etc. It’s really going to depend on your niche.
Each week that you do this, create a new URL for the page. This way people MUST be subscribed to your list to find the page, and they must open your email every week to get the link.
Never use the same URL twice. And only leave each freebie up for 7 days before taking it down. This way someone can’t subscribe and then decide to pick up all the freebies two months down the road. They must open your emails to get the link.
They will be waiting to open emails from you with this secret.
To get your subscribers to open almost every email you send to them, send out the freebie email on different days of the week so they never know which email it is.
This way they have to open and read them all to find the freebie.
Yes, it’s sneaky, and you may or may not want to do this. But if you use humor and let them know exactly why they never know which day it’s going to arrive, your subscribers will go along with the game.
In fact, this game of hide and seek or find the Easter egg can make your subscribers’ day. You can also ‘hide’ the links deep inside your emails, such as in the middle, near the end, or in the P.S.
Again, change it up so they never know. This is one of the most effective ways I’ve seen to get people to open and read your emails.
It’s like a treasure hunt, and everyone can win once a week, or more often if you sometimes post freebies twice a week.
It probably goes without saying but use PLR to create your freebies. After all, who has time to create them by hand?
11: Sell More Affiliate Products
This one is so simple, and yet it can be crazy effective. When you’re promoting an affiliate product, put together some bonuses created from PLR for everyone who purchases from your affiliate link.
This can not only help you make more sales but also help you to win affiliate contests, too.
And you can use bonuses made from PLR to promote your own products, too.
12: Make an Autoresponder Series
You should be emailing your list either every day, or at least 5 to 6 days a week. But who has time to write 300+ emails every year?
Thank goodness for PLR. You pull out some great articles, news and so forth and you fashion the material into an autoresponder series. Or you choose an ebook and break it down into bite-sized pieces.
At the end of each email, make a product recommendation that makes sense for the email’s content. For example, you’re doing a series on marketing with social media, and you recommend a product on – you guessed it – marketing with social media.
Or you’re doing a series on how to be more confident and assertive, and you offer a product that teaches the same thing, only more in-depth.
Your emails don’t need to be long, they just need to deliver value. That value could be a piece of news, a method for getting a result, or even something that entertains.
Just make sure it’s on topics your readers want to hear about, and don’t forget to throw in your product recommendations.
Using PLR, you can create 365 autoresponder emails in just a few days and then be done with it.
12.5: Create Your Own Free or Paid Newsletter
I know plenty of people who earn a recurring income with a small monthly newsletter. And some of these folks don’t even write their own newsletters – they use PLR.
Imagine having a few hundred subscribers each paying you $10 a month for an electronically delivered newsletter that you can put together in one afternoon. Not a bad deal at all.
You choose the PLR content you want in your newsletter. Maybe change headlines, write short introductions or personalize it as you see fit.
Get a graphic artist (Fiverr is a great place to find one) who can turn your content into a colorful PDF with pictures, graphics, and a great cover.
Newsletters, Free Versions, Upsells, Rinse and Repeat
Offer subscribers a free version, upsell them to the paid version, and then rinse and repeat. Each month you get new subscribers and you put out a new newsletter.
If you price your newsletter competitively and you provide great information, people will stick with you for months.
There’s something about a low price point that makes people not bother to unsubscribe, even if they forget to read your newsletter.
I once promoted a newsletter for a fairly famous marketer. It was only $10 a month, and I made a bunch of sales.
The weird thing was, he stopped writing the newsletter, but he kept on billing people.
I thought they would all cancel, but they didn’t.
I expected to see everyone cancel, but some of them hung on for months before they finally did. I don’t know if that would happen today, but the point is that if you’re not charging a fortune, people will stick with you for months.
And if they love your stuff, they’ll stick with you for years. I’ve subscribed to the same newsletter for about 10 years now.
It’s priced at $9.99 a month, and it’s about 8 pages of great content.
And that’s key – choose your best PLR for all of your paid content, whether it’s products or newsletters or whatever. Your customers will never know you didn’t write it yourself.
Hopefully, you found some PLR ideas here that you hadn’t seen before.
There is some fantastic PLR being offered these days.
And when you know what you’re doing, you can use it to gain subscribers and make money quickly and easily, with very little work.
