The guru is making decisions on a bigger scale.
Well, not necessarily because the Guru types make mistakes too. And because they are generally playing in a bigger arena, they sometimes make very big mistakes they quickly regret.
The problem is, if you’re watching them then you can’t know for certain if what they just did was a good idea or the stupidest idea ever.
You don’t know the guru’s goals or their big picture.
On top of that, you don’t know what their goals are. Maybe they’re selling a $2 ebook because they’re upselling a $97 course on the backend.
So you sell a $2 ebook with no backend and then you wonder why you only made 6 sales and $12. It could be because you’re not a guru and so no one recognized your name.
Also probable that no one believed there could be value in something that costs $2.
You don’t know if the guru’s plan really worked.
That’s why you should never blindly imitate a guru. You don’t have the full story of what s/he’s doing and whether or not it’s working.
However, if you see him repeatedly doing something which he could easily change, then you might want to jump in and try it yourself. For example, you see a guru continually sending out emails with the same strange formulaic subject line. Try it.
Learn methods, tactics, and secrets, then try them.
If it wasn’t working for him, he wouldn’t keep doing it. Or at least we HOPE he wouldn’t.
He might have someone in a faraway office sending those emails for him and he doesn’t even know the results.
Be cautious with imitating anyone, even the big dogs of marketing. Yes, it can be highly valuable to learn from others who are successful, but not everything that works for someone else is going to work for you.
Are you setting your goals properly?
The information in this blog post might help you rethink how you set your goals.
You want a guru to create a FREE website for you that makes money? You know to just tap here now.
Comments are closed.