The Incredible Magic Sales Closing Tool

Do you want to close more sales on your website? Then you need the incredible magic sales closing tool to provide the answer to more objections.

If you were selling vacuum cleaners door to door, you’d find that prospects have questions they need to have answered before they will buy. Those questions are actually objections and a skilled salesman will welcome and answer them.

The answers to those questions completely and honestly will then bring emotional comfort to that customer. In turn, they will be more willing to accept your offer and buy your product or service.

A website relies on content to close the sale so give them content.

Of course on a website we don’t have a star salesperson closing prospects, so we’ve got to rely on content to do it for us. Usually, this is in the form of a sales letter, but the typical sales letter is rather lengthy.

This is good, in that the sales letter will cover the main objections and do a good job of explaining the benefits. But if a customer has a particular question, making them scroll through this long sales letter to find the answer may actually lose you the sale.

Make it easy for your customer to find the answers they need.

Imagine a customer on the brink of making a purchase. They just have one question, something that will be the deciding factor on whether they whip out the credit card or close the page.

They’re busy, and they want the answer now. And no, they don’t want to scroll all the way through your sales letter 2 or 3 times searching for the information.

Here is a solution that you can do pretty easily. Add a Frequently Asked Questions section.

Add a F.A.Q. link and section in your website content.

That’s right, adding a F.A.Q. to your sales process can increase your sales and sometimes dramatically. And it doesn’t have to be on your sales page.

Installing a prominent F.A.Q. link to the top and bottom of the page is effective. So is having a F.A.Q. section either within the sales letter itself or off to the side of the page.

Include these two things in your F.A.Q.

What should be in your F.A.Q.? Two things: First, all of the information a typical customer needs to make a decision.

This includes what’s included in the offer, the major benefits, the price and guarantee, what they can expect, the time frame to get results, etc.

Second, your F.A.Q. should include all of the questions you repeatedly get from prospects. These might be things you wouldn’t think they would ask, but they do, such as, “Does this work outside of the U.S.?

Do I need to purchase anything else to make this work?” Etc.

Keeping your F.A.Q. fresh and up-to-date is important.

Think of your F.A.Q. as a living, growing thing. Any time you think of a question that should be added, do it.

Any time someone asks you a good question, add it. Typically, the better your F.A.Q., the more sales you will make.

Here is a post about How to Double your Revenue Overnight.

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