The Secret to Online Business Success. Ignore 95% of Your Possible Marketplace

A friend of mine works with brand new marketers on setting up and building their businesses. Can you guess the number one problem these new marketers make for themselves?

They want to target EVERYBODY…

When getting started you need to choose a smaller target market

The biggest mistake by new marketers is they want to target everyone. They want to target everybody who has a kid. And everybody who wants a date.

Also, everybody who wants to make money and everybody who wants to lose weight. My friend has to go around and around with them to convince them of one simple, powerful fact to specialize.

The more you specialize, the more you sell. 

Think of a general practitioner doctor versus a brain surgeon. Who do you think makes more money?

Consider a general contractor versus a contractor specializing in high-rise buildings. Which one do you think makes more money?

Also, think of a regular fireman versus one who puts out fires in oil wells. who do you think makes more?

Well online marketing is no different than these examples. If you want to make more money then you need to narrow your blog down to a specific group.

You cannot target senior citizens the same way you do twenty-somethings or new mothers or busy executives.

A market that is too wide does not work.

That’s why you’ve not only got to pick your niche like making money, health, diet, dating, etc., but you’ve also got to pick your audience.

And even if you are STILL thinking you can target every single overweight person with your diet product, ask yourself this how are you going to contact and sell to all of these different people?

Do you want to teach marketing to ALL small business owners? Then I wish you the best of luck. 

Say you want to teach marketing to chiropractors? This is an opportunity worth pursuing, especially if you drill down further into local areas such as chiropractors in regions.

You think that you want to teach dating techniques to every single person out there? Yeah, right. 

Instead try doing it this way; teach dating techniques to single guys under 30? You can make a fortune.

Let me say this again. First  you want to pick your niche, and then you want to pick your audience within that niche.

You’ll have a far easier time finding your prospects, knowing how to talk to them and how to sell them.

So if you really want a fighting chance at success in business, learn to be selective and target your niche carefully. Serve the needs of a carefully selected niche well, and the sky is the limit for you and your business!