Well, they might not really but the point is more accurate than not. They’ll say, “Yeah, that’s probably right,” and then they’ll blow it off like they never read it.
But the fact is, I’m nearly certain that’s why some people crush it online and others never make more than a few hundred bucks here and there.
A short story about an average person and internet marketing.
For example, imagine you’ve got some individual who maybe isn’t the sharpest tool in the shed. You might even be that person and that’s ok.
But some of those people don’t know that and they think they are unbelievably smart. They also think their products are radically awesome.
And they think they are the king of the internet and the master of their niche.
Now even though their products are average and ordinary, and even though they are not all that bright and certainly not clued in on what’s happening, they still do really, really well.
This story is about a “smart” person and internet marketing.
Then you’ve got this other person who is smart as can be. They really care about their customers and want to help everybody and anybody they can.
They try their very best to put out products that can revolutionize lives, but they wonder if they’re falling short. Maybe they need to work harder or find more answers to give in their products, or just be an even better person.
And they’re failing miserably.
Let’s compare the two groups again
The first group KNOWS for a FACT that their products ROCK (as they would say) and that they’re “THE STAR.” And this comes across in everything they do.
Their emails, their videos, and their websites all exude a crazy amount of confidence, and customers pick up on that and are drawn to it.
But on the second group’s site, and in their emails and videos, they hesitate.
They’re a little bit unsure. They want only the best for their customers, so they hold back just in case their latest recommendation isn’t good enough.
And customers pick up on their lack of confidence and don’t buy.
Simple, right?
Now here is the question: Are you going to think about this concept of sales confidence and find a way to use this in your business? Or are you going to dismiss it?
“Because I really do think, or at least I believe, that I’m on to something here.”
“In fact, I KNOW I am.”
Take a look at those last two sentences and notice the contrast.
Which one makes you sit up and take notice?
Which one makes YOU confident that I know what I’m talking about?
See what I mean?
You don’t need to be a jerk about it, but confidence and belief in your products will go a heck of a long way towards making you sales and customers who become raving fans.
Try it.
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